university marketing

University Marketing  |  Accountable. Responsive. Passionate.

vitalink’s comprehensive approach with our branding and logo initiatives, tied to their involvement with the new website development (in partnership with AndiSites), created the basis and energy for our past two semesters’ record enrollment growth and alumni giving support. All of this was tied to their ideas and research and team approach. We are extremely pleased with the ultimate measurable outcomes of our relationship with vitalink.
— David Hoard, Executive Director, Jackson State University (JSU) Development Foundation
This company gets an A plus with applause. They have done everything from TV commercials to Ideation sessions to Focus groups for us – when I worked for the Chancellor’s office and now here in the College, but more importantly they don’t leave you when a project is completed. I have worked with vitalink for at least 15 years and could not think of a better private partner. They are very good at social networking and have professionals who think outside the box.
— Bob Cairns, Director of College Relations (retired) College of Agriculture and Life Sciences, NC State University

we help universities make the most of their website, brand + marketing campaigns

I would like to offer my whole-hearted recommendation of vitalink for any branding, marketing or communications needs you might have. Over the past several years I have had the pleasure of working with vitalink at two institutions of higher education (Shaw University and Saint Augustine’s College) and my overall impression has been “Wow!”

vitalink has consistently demonstrated a superior level of professionalism and expertise in their interactions with my team and me. They have shown that they understand the unique dynamics facing colleges and universities today through the development of unique and successful solutions to meet these challenges.

On the creative and design side, vitalink is head and shoulders above any of the other firms with whom I have worked. They have the ability to convey the essence of a brand in a single image, bringing together the past, present and future in a way that truly excites and touches people. vitalink has also proven to be very successful in introducing these images and brands to our stakeholder groups, as well as the general public.
— Terry W. Spicer, (Past) Director of Public Relations, Shaw University

vitalink®  partners with universities and HBCUs to deliver marketing and branding results. This partnership approach fills a need that sometimes gets overlooked in the big machine agency world or simply cannot be matched by individual freelancers.

  • We are small by design, so we are accountable and responsive to you. A happy client is our goal, as our business is built on clients referring us to friends and colleagues.
  • We are passionate about education and put our heart and soul into creating measurable results through our brand vitalization process.
  • We’ve developed long-term working partnerships with AndiSites and Universal Printing to help Universities and Historically Black Colleges and Universities (HBCUs) make the most of their website, brand, and marketing campaigns. We’d love to do it for you.

research-driven, results-oriented marketing that leverages our combined resources, creativity + intellect.

  • Brand (re)vitalization: An optimized brand fosters engagement, collaboration, and buy-in among your internal and external stakeholders; it also ensures the end products fully support and are aligned with your strategies and organizational objectives. Our holistic brand vitalization approach gives you the brand platform for making more connections and getting longer lasting results.
  • Strategic difference: There are marketing companies who deliver pretty pieces. But do they understand your needs? Do they tell your story? Are they built on your brand and strategic direction? Having a brand strategy is critical to long-term success. Sometimes all it takes is a subtle shift in your brand platform to make all the difference in the world.
  • Results:  Research is the key to great results. It’s not enough to have great creative or a slick video if you don’t know who your target market is or how they will respond to your message. From day one, vitalink has based its strategic marketing on research to get inside the head of your prospect to see what makes them tick and to develop marketing that gets results. We work with you to understand your goals and develop the best strategy to implement your marketing plans and brand strategy. In our experience, this strategic + creative approach is the difference between a brand that is “in alignment” and adds tremendous value and one that is never fully or effectively implemented.

When people love what they do, they work harder (for them, it’s not work), and perform better. At vitalink we love what we do. We eat, sleep, live, and breathe this stuff because we want to, not because we have to. And we want to help you succeed.

sound refreshing and fun? it is. give us a try. start with the form:)

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Browse our site to read case studies and learn more about our approach to university brand (re)vitalization.

vitalink is proud to announce the addition of David Hoard to the HBCUgrow team.