university branding + sports branding
Does your university or college brand match up to the quality of the institution? Does the athletic mark inspire students, alumni, faculty, and local businesses? A brand can do so much to help take a higher education institution to the next level. vitalink works with colleges and universities to develop university brands and athletic brand marks, including developing brand identities for Historically Black Colleges and Universities (HBCUs).
Our phased approach to building a brand starts with listening to all the important stakeholder groups. It is critical to build consensus so the new brand is not only accepted, but welcomed. In addition, vitalink conducts a competitive analysis of where you are in your division and nationally to help establish a solid foundation for your brand to excel. Once the brand has been tested and a final brand mark or logo has been chosen, we work to develop a style guide to ensure the new brand is implemented correctly by all those internal and external sources who will be using the brand.
The select samples you see are for both university marks and athletic marks. More samples are available upon request. Our work includes overall branding, enrollment management, athletics, research and school-specific marketing efforts, examples of marketing pieces and campaigns are also available upon request.
Saint Augustine’s College primary and sport specific athletic brand logos and comprehensive style guide: