Have you ever gone somewhere or tried a product you’ve never heard of, then thought, “This is great! I can’t believe…”? The fact is, whether you are promoting a new restaurant, a tasty snack food, or an amenity-filled senior community, if no one knows about it or they don't think it would be great based on what the marketing shows, growing your business will be harder.
It is hard to watch your parents get older. While many seniors remain active and well able to care for themselves, adult children worry anyway. Is doing the yard work too much for dad? Is mom eating well and taking her medications as directed? Do they have social interaction? What if one of them falls? The best solution is to have a proactive conversation about aging, their wishes, and living well.
If you have not added or maximized video in your marketing strategies, you are missing one of the most powerful marketing tools.
An increasing number of consumers prefer video to learn about products and services. In addition to watching kitten (and other cute) videos on social sites - more than 500 million a day on Facebook alone - potential buyers say video is helpful in their decision-making process.
Where do you fall on the exercise “continuum”? It has been my experience that there are those who are very diligent about their exercising. Some have an exercise regimen they will follow regularly. Some even carry it a little to the extreme – I guess you could say they are addicted to exercising. Other individuals struggle with a regular regimen, starting a program but then stopping after a few days or maybe a month or two. Then there is the group that acts as if exercise is a terrible penalty and should be avoided at all costs!
The first video in the SilverLife Decision Time series will be released soon, so we thought an article about the making of the videos might provide an interesting introduction! As with any video, planning makes a big difference in the quality of the final product. We chose to use real people and tell real stories to give an authentic and accurate perspective into the issues around senior living. Here’s the story of the first few SilverLife videos.
Once you have made the decision to move to a senior living community, the excitement about the positive aspects of the change may start to build. What is your move-in date? How quickly will your house sell? Which of your favorite items will you bring? How will you decorate your new home? If you own a business, do you plan to sell the business outright, or do you have a succession plan in place?
As the number of seniors in the U.S. has increased, so have the choices available for senior living. Before you begin your research, consider geographic location. Many retirees choose to sell their family homes and move to another city or state to be closer to their children and grandchildren. Optionally, you may want to stay in the community you know and remain close to your friends. Types of communities to consider include:
How often do you look around your home and think to yourself, “I’m so tired of keeping up this big house”? Cooking, cleaning, mowing the lawn, pruning bushes, and general upkeep can take a lot of time and energy – sometimes to the exclusion of more enjoyable activities! There are other lifestyle options available, but how do you know it’s time to consider a change?