Does your marketing attract the right people?
The baby boomer population is aging, and the number of seniors and senior communities are growing rapidly. With this competition, how will you stand out? The right branding and senior living marketing tools can help you attract the right people.
Marketing Senior Living
Our team has experience marketing a large senior living community, launching a four star senior community, working with a premier elder law firm, and working with the Vermont Department of Aging & Disabilities. We've taken this experience and developed this new innovative approach, SilverLife Marketing, for both communities and professional organizations.
We help senior living communities cultivate and engage the ideal residents for their community.
How much is one new guest or resident worth? How much will losing one guest cost? We've created the SilverStandard Marketing Kit to help you get measurable results and increase your conversion rate by overcoming unspoken objections. Click to see how.
We provide professional organizations with educational tools that help them connect with seniors and influencers.
We've created the Silver Standard for senior living marketing to help you get measurable results. In addition to the services below, we offer the SilverStandard Marketing Kit with all the basics to get you started.
- Educational video series - This high quality video series is designed as a tool to help your prospect, their family members, and influencers make an easier transition. The series features real life issues like fear of change, common misperceptions and positive aging to help pre-sell the concept. This series is available for licensing with two levels of customization available for your community, legal or medical practice.
- Branding and messaging - Brand logos, taglines, messaging and your brand platform are your gateway to your prospects. What message do your materials send? Are you attracting the right leads? Ask about our brand vitalization process. Don't have a brand? We can build a brand for you that will resonate with the right prospects for you.
- Research - Market, message, competitive and brand building
- Brand marketing audit to ensure your marketing efforts are on-brand, represent your community and are aimed at your target audience.
- Community analysis aimed at giving you practical, actionable steps you can take to grow your community.
- Customer satisfaction surveys to help you learn where you need to improve to increase your closing percentage and retain your residents.
- Senior living marketing materials - Brochures, ads, templates. logo items, folders, welcome kits, mailers, newsletters and more give you print and digital options to tell your story to potential residents and engage with existing residents.
- Digital marketing - Websites, targeted digital campaigns and social media can reach your target residents and their adult children/influencers.
- Event materials
- Trade show materials
- Marketing campaigns
Would you like to learn more and see how SilverLife Marketing could fit for your community or professional organization? Fill in the fields below and we'll be in touch or call 919.850.0605 if you'd prefer to speak with a human :-)