What inspires and drives us

Our president, Jeanne Frazer, started vitalink because she wanted to do more than just provide great marketing. She created an agency where team members thrived and make a difference for our clients, ourselves, our communities and our world.

vitalink’s commitment to our communities:

  1. Each team member gets paid time off to volunteer every year.

  2. We give back about 10% to our passion purpose(s) each year.

Our journey with you begins as we listen and learn about what keeps your up at night and what makes you proud. What you want to accomplish with your brand with both internal and external communities.


Purpose without prosperity is a short term solution.


Our Mission

vitalink empowers organizations to discover their core brand truths and help build purposeful relationships (and profit).

Our Promise to you

  1. Champion the best interests of the client.

  2. Care & treat people with respect.

  3. Recognize value of purpose & prosperity.

  4. Be accessible, flexible & responsive.

  5. Be professional, transparent & above-board.

  6. Collaborate openly to get better results.

  7. Understand diversity enriches our lives.

  8. Support causes we believe in that build community.

We are curious. We enjoy learning about you. We look at each project with fresh eyes, almost like a young child who first learns something new and exciting. While industry knowledge helps, our approach isn’t influenced by preconceived limitations and formulas.

vitalink’s comprehensive approach with our branding and logo initiatives, tied to their involvement with the new website development, created the basis and energy for our past two semesters’ record enrollment growth and alumni giving support. All of this was tied to their ideas and research and team approach. We are extremely pleased with the ultimate measurable outcomes of our relationship.
— David Hoard, Executive Director, Jackson State University Development Foundation

vitalink is a woman owned business est. 1996.

vitalink is certified as a woman-owned Historically Underutilized Business (HUB) in North Carolina and small, woman-owned (SWaM) in Virginia.