landscape management + design/build
Greenscape Inc./Weed Man is a growing company that is dedicated to creating a positive environment for its Green Team employees, while producing services of exceptional quality for clients. Greenscape hired vitalink in 2010 to help with landscape marketing for Greenscape and Weed Man. Since then we have conducted research to better define the Greenscape brand to find the unique selling points and connect with the target audiences.
The survey results showed overwhelmingly that Greenscape customers found the service to be impeccable, professional and prompt. Based on this research, we developed the concept of the Green Team and tagline On time. Done right. This message is on target as both the customers and Greenscape are in-line with the landscape marketing message. Greenscape works diligently to ensure Green Team members are continually trained so they deliver the professional quality landscape management services and ensure customer satisfaction.
Our work with Greenscape started with research, branding and message development, but has grown to include much more in terms of strategy and direction as well as marketing materials. We have developed a trade show display presence (see below) which lowered labor costs and resulted in Green Team members having better quality conversations withleads at the show. Other work has included website development, social media, residential landscape management brochures, pay-per-click campaigns, video, working in neighborhood door hangers, direct mail series, commercial landscape management kit, and more.