CRM&M Series, Part 3: Using New Technology
 In part 1 of our CRM series, we talked about approaches to relationship building. Part 2 provided tips for making your CRM & Marketing efforts more effective. In part 3 of the series, we follow with ways to incorporate some new technologies into the mix and further engage customers.
Seems like every time you turn around there is some new technology that changes how we market to or communicate with our customers. There is always that first big push of excitement and then reality sets in as we marketers try to figure out how to make the new doo-dad work for us! It is important to remember that while the shiny new penny may be fun to play with, it isn’t always the best tool to reach every customer out there.
Here are some thoughts on some of the newer technologies and how/when you might use them to market to current and prospective clients. Many of these are based on increases in Smart Phone usage and the related functionality they offer. According to Nielsen, as of July 2011, Smart Phones make up 40% of all phones in the U.S. and that number is growing fast. As consumers change how they access information, businesses must be there.
Read more
The Tools Keep Changing!
By Kathy Horn
 I attended the Social Fresh conference in Charlotte earlier this month. I got to hear some great speakers talk about social media and network with a bunch of interesting people from all over the country. There was quite a bit of discussion about what works (and what doesn’t) and what changes are coming down the road.
As I listened to the discussion, there were several consistent points that came up that bear repeating:
1. The tools keep changing! “I need to use Facebook, LinkedIn, Twitter, StumbleUpon, Digg, Gowalla, Foursquare, Google+1???? OMG.” The reality is that existing tools will evolve and new tools will continue to pop up. The best advice is to survey your clients and find out where they spend their time. Focus your efforts there, though you do want to keep your eye on new things that may “go big.”
2. Social media doesn’t exist in a vacuum. It must be integrated throughout your marketing plan AND throughout your company.
3. Great customer service is a must. Having great social media tools won’t matter if your company’s service is not top-notch.
4. Test. Test. Test. There is not one solution that works for everyone or works consistently over time. Try new things and test the results.
There were some great conversations over the two days of the event, and we’ll pass along some of the tidbits in our writings and our social media posts (follow or like us below!) over the next few weeks. As always, if you have any questions or would like more information, shoot us an email at cs@vitalinkweb.com or call us at 919.850.0605!
Calling All SSDI Attorneys
vitalink has partnered with Lawyers Marketing Agency to produce a Social Security Disability Hearing Video. This video is geared toward SSDI clients and explains what they can expect during the hearing process. The video was created as an educational tool to be used by law firms and may be customized for your law firm.
Want to learn more about law firm marketing? Jeanne Frazer will talk about Evolved Brand Management | Keeping Your Law Firm Brand Relevant. 10/14-10/15/11 at the PILMMA Fall 2011 Marketing and Management Summit at Caesars Palace, Las Vegas. Click here for more information and to register.
connect with vitalink to get free tips + Info
We welcome your comments and input. See you there!
|
