news & community

03/08/2010
vitalink® to Handle PR & Creative for Art for Haiti Auction & Gala
Art auction on April 10th will provide funds to support Habitat for Humanity’s efforts to build 50 homes for earthquake survivors in Haiti

Raleigh, NC – Local creative + strategic marketing think tank vitalink has been selected to provide pro-bono public relations and creative services to support the Art for Haiti Auction & Gala being sponsored by Jerry’s Artarama. The event will be on Saturday, April 10, 2010 from 6 pm to 10 pm at the Raleigh Convention Center. All proceeds from the Gala will be donated to Habitat for Humanity toward its rebuilding efforts in Haiti.

“When the quake hit in Haiti, we knew that we needed to help. And we are all extremely excited here at Jerry’s about helping Haiti the best way we know how: through art! There has been such a great response from other businesses and the art community to help out and our new partnership with vitalink is a vital asset to the success of this event,” says Heather Goldstein, Vice President of Artist Resources for Jerry’s Artarama. “I believe that we will reach our goal of raising $50,000 for Habitat International which could pay for up to 12.5 core houses, 50 Habitat for Humanity Transitional Shelters, or 200 emergency shelter kits.”

“I feel it is part of our responsibility as a company to give back,” says Jeanne Frazer, President of vitalink. “Our entire creative and public relations team was touched by the images of the people of Haiti we saw in the media following the earthquake. Providing support for the Art for Haiti Auction & Gala allows us to use our skills to help rebuild homes for people in Haiti.”

The Maddry Arts Foundation is coordinating the black tie optional event, which will feature artwork donated by local and national artists. The Raleigh Convention Center has donated 5,500 square feet of space and Centerplate is providing catering for the event which includes dinner and a live and silent art auction. Sponsorships, tables, and tickets for $45 each are available by contacting Heather Goldstein at heather@jerrysartarama.com or by calling (919) 878-6782 X115. Artists interested in donating work for the auction or those interested in volunteering for the event may also contact Ms. Goldstein.

vitalink is a creative + strategic marketing think tank based in Raleigh, North Carolina. Founded in 1996, vitalink specializes in legal marketing, associations, colleges + universities, sports marketing, business to consumer products, restaurants, government, and non-profits.


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