news & community

02/25/2010
Fuel Stop to Offer Travelers In-Store Restaurant
The Fuel Stop at Brier Creek has hired vitalink® to brand its new Rude Rooster restaurant

Raleigh, NC – Fuel Stop, owned by Winwood Hospitality Group, Inc. of Morrisville, has hired Raleigh-based vitalink, a creative + strategic marketing think tank, to brand its new grab and go restaurant inside their store at Brier Creek.

The new restaurant, the Rude Rooster, will offer travelers a quick-serve alternative to fast food restaurants. Entrees will be reasonably priced, hot, and ready to go. “The Rude Rooster will serve our customers who stop to fill their tanks or pick up items at the convenience store,” says Amit Patel, President of Winwood Hospitality Group. “The Rude Rooster restaurant will allow them to combine a necessary trip with a grabbing a tasty and hot meal quickly so they may get back on the road.”

“We have partnered with vitalink in the past to create memorable brands for our company,” Patel continues. “The Rude Rooster will take the concept of a gas station/convenience store to the next level. We’re excited to work with vitalink on making this new concept a reality.”

Winwood Hospitality Group, Inc. owns and operates a number of properties in the Raleigh area and is developing several others, including the Embassy Suites Brier Creek scheduled to open in May of 2010 and a 154 room Hilton Garden Inn and a 135 room Hampton Inn & Suites at Crabtree Valley.

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