news & community

11/04/2009
DVR, Once TV’s Mortal Foe, Helps Ratings

Many people have said DVRs will kill commercial TV. This recent New York Times article and other evidence shows that "DVR, Once TV’s Mortal Foe, Helps Ratings."

In addition to the information in this article (click link below), it is found that people actually pay MORE attention to the commercials as they are DVR'ing by them looking intently for when to click play for their program. Recall is especially good for products of interest in DVR'd commercials. Advertisers shouldn't rule out the most influential and believable medium just yet.

Full New York Times article by Bill Carter:  http://www.nytimes.com/2009/11/02/business/media/02ratings.html?_r=2&8dpc

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