strategy + research

•  Strategic Planning Survey 

•  customer satisfaction surveys

•  market, product, competitive, demographic, geographic, psychographic

•  primary research 
        •  e, phone, or written surveys  
        •  e or phone polls  
        •  ideation sessions  
        •  focus groups

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strategy + research

"I'm big on foundation to make sure I'm going in the right direction with my marketing. Vitalink did a great job evaluating and understanding my firm. From this evaluation, Vitalink developed a new logo & branding. I now have branding that more accurately reflects my firm and what we can realistically deliver. Jeanne's commitment to developing this branding was very evident during this phase and her marketing background was indisputable."

~ Mike Dyer, Dyer Law, PC, LLO

"Through sound marketing research and promotional tactics, Vitalink reached unprecedented numbers of Vermonters in the Peace of Mind campaign. Their skill in negotiating media purchases allowed the Department of Aging and Disabilities to significantly increase their outreach to all corners of the state. In addition to a media campaign and direct marketing to primary care physicians, Vitalink included a phone survey to evaluate the campaign's effectiveness. The data show that this project was very successful in educating Vermonters about elders and mental health issues."

~ Joan K. Senecal, Director, Department of Aging and Disabilities, Vermont